Torombolo Makes a Name

Reggaeton and hip hop singer, Torombolo, together with the other members of the group Camillion Entertainment Latino, has coined a new term to describe their own style of music, namely “Bayggeaton”. This new style is a blend of reggaeton with elements typical of (San Francisco) Bay Area music.

Torombolo was born Carlos Eduardo Jerez Callejas in Granada, Nicaragua, on 17 September 1985, where he was raised primarily by his mother. At the age of eleven, Carlos and his family moved to Fairfield, California, USA, where he faced the challenge of not only being away from all that was familiar to him, but he also had to learn to speak English. Having had a love for music from a young age and being influenced by the music of Major-General and Big Boy, Carlos started his own project at the age of sixteen whereby he began producing rap and reggaeton music.

As a form of urban music popular with young Latin Americans, reggaeton began in the early 1990s and soon spread to North American, Asian, European and Australian audiences. Reggaeton is believed to have its origin in Panama, and is heavily influenced by Jamaican reggae and dancehall music, with overtones of Latin American sounds such as bomba, salsa, meringue and latin pop, as well as hip hop, R&B and electronica. Reggaeton is seen by Hispanic youth as a music genre exclusively their own, and although it acknowledges its influences, reggaeton has its own unique beat and rhythm.

It was when Torombolo teamed up with Camillion Entertainment Latino that they began to explore their own unique sound, which they called “Bayggeaton”. Torombolo released his debut album, “Calibre”, in April 2007, which focuses on this new Bayggeaton style. The title of the album takes the first part of the word California and adds “libre” meaning “free”. As a first album, Calibre was well received by critics, with some of the fifteen tracks being played on radio internationally. These include the songs “California”, “Nuevo Ritmo” and “Triquitraca”. Contrary to popular trends, Torombolo chooses not to send out bad messages in his music, so he avoids glorifying drugs, alcohol, sex and crime. He is hopeful that young people will see that there are other options in life. Torombolo is also socially aware and supports various charities, encouraging his fans to do the same.