Two decades ago the Dominican Republic held the crown and Nicaragua struggled to produce even a million cigars a year. Today Nicaragua is the largest source of handmade premium cigars sold in the United States — an ascent built on geography. The volcanic valleys of Estélí, Condega, Jalapa and the island of Ometepe produce prized, full-bodied tobacco that the market has moved toward, and Estélí has become the working epicentre of the global industry.
The scale of that lead is unusual. In 2025 Nicaragua shipped roughly 258 million premium cigars to the United States — close to sixty percent of all US premium imports, and far ahead of the Dominican Republic and Honduras behind it. It is the country where Padrón, Plasencia, Joya de Nicaragua, Drew Estate, A.J. Fernández, Oliva and Perdomo make their cigars: names that anchor a sector recognised for consistency, blending and depth rather than for low cost.
That distinction matters commercially. Most of Nicaragua’s export sectors compete on price; cigars compete on quality, in a premium category where the country is the global reference point. The base is deep and vertically integrated — from seed and field through fermentation, rolling and packing — and it supports tens of thousands of skilled jobs concentrated in the north. For a commercial platform, it is the most distinctive and ownable story Nicaragua has to tell.
The sector’s centre of gravity is also its principal exposure: the overwhelming majority of its output ships to a single market, the United States, at a moment when that trade relationship is in flux. Demand is meanwhile rising in Europe and Asia, and the makers most insulated over the long run will be those that broaden their markets while holding the quality position that built the category.
Timing
The sector’s reliance on the United States is under pressure as trade terms shift, while demand grows across Europe and Asia. The window to broaden beyond a single market is open now — and a global category leader is best positioned to take it.